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Gloom & GlowOpen the store

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One store.Five posts.One plan.

Everything made for Gloom & Glow, a fan‑made merch store for a theater show: the live store, 5 posts ready to share, the plan to the first $830 and a folder with every file.

3
Pieces
$830
First goal
$25
The tee

gloomglow.futuremasters.io

The Gloom & Glow store home page: Step out of the gloom. Into the glow.

Scene 01

The store

A rainy night.A factory full of light.

Gloom & Glow sells fan-made merch for a theater show: a tee, a tote and a poster. The tee is the star. The order form is in preview mode, so nothing is sent or saved yet.
  • The Golden Ticket Tee, design mockup

    T-shirt

    The Golden Ticket Tee

    $25

    Soft black tee. A glowing ticket bursts out of a stormy purple sky.

  • Night Factory Tote, design mockup

    Tote bag

    Night Factory Tote

    $18

    Canvas tote. A dark factory under the moon, gold light in every window.

  • Two Worlds Poster, design mockup

    Poster

    Two Worlds Poster

    $15

    Left side gloom, right side glow. The moment the door opens.

The signature move

Scroll, and the factory wakes up.

On the store, the rainy night turns into a glowing factory as you scroll, window by window. Tap “Turn on the lights” to light it all at once.

Try the scroll
  1. The factory asleep in the rain at night

    1. Asleep

  2. The factory windows start to light up

    2. Waking up

  3. Every window lit gold, the doors open

    3. Lights on

Fan-made and inspired by the story. Not official merch. All designs are original art. Product photos are design mockups.

Scene 02

The posts

Five posts.Ready to share.

2 short videos and 3 pictures with captions, all in the store's night-and-gold look. Original music, no voiceover. Nothing is posted yet: Mariana or a parent posts them.

Short videos · vertical, 14 seconds

  • 04

    Short video

    The factory wakes up

    “The factory is asleep.” The windows light up one by one. “Lights on. Come inside.” Ends on The Golden Ticket Tee, $25.

    Caption

    The factory was asleep. Then the lights came on.

    The Golden Ticket Tee, $25. Pre-orders open soon for the show. See it at gloomglow.futuremasters.io

  • 05

    Short video

    Three pieces, two worlds

    “3 pieces. 2 worlds.” The tee, the tote and the poster, one at a time. Ends on the lit factory: “Pick your piece.”

    Caption

    3 pieces. 2 worlds. Which one is yours?

    Tee $25, tote $18, poster $15. Pre-orders open soon for the show. gloomglow.futuremasters.io

Picture posts · 1080 x 1350

  • Post: The Golden Ticket Tee, $25, step out of the gloom into the glow

    01

    The Golden Ticket Tee

    Step out of the gloom. Into the glow.

    Meet The Golden Ticket Tee: soft black cotton with a glowing ticket bursting out of a stormy purple sky. $25. Pre-orders open soon for the show.

    Photo is a design mockup.

  • Post: outside rain and a sleeping factory, inside every window lit gold

    02

    Gloom & Glow

    Outside: rain, a sleeping factory, a gray night. Inside: every window lit up gold.

    That is the whole idea behind Gloom & Glow. Scroll the store slowly and watch it happen: gloomglow.futuremasters.io

  • Post: three pieces, two worlds, the tee, the tote and the poster with prices

    03

    The collection

    Three pieces. Two worlds.

    The Golden Ticket Tee $25, Night Factory Tote $18, Two Worlds Poster $15. Which one would you pick? Tell me in the comments.

    Photos are design mockups.

Every caption ends with: “Fan-made and inspired by the story. Not official merch. All designs are original art.”

#GloomAndGlow #TheaterMerch #FanMade #OriginalArt

Scene 03

The plan

The first goal: $830 before the show.

20 tees, 10 totes and 10 posters, all pre-ordered before the show. Take orders first, then print exactly that many, so start-up money is close to $0.

The first goal

The tee is the big lever

Tees 20 × $25

$500

Totes 10 × $18

$180

Posters 10 × $15

$150

Total sales

$830

What is left (profit)

about$375

(estimate)

  • Cost to makeabout $410 (estimate)
  • Shipping the boxabout $20 (estimate)
  • Card feesabout $25 (estimate)

Next step

Show it

Show the store to the show director and 5 people in the cast. Ask: “Would you buy the tee?” Write down every yes and their size.

Read the full plan

Scene 04

The folder

Every file.One link.

The 5 posts, the captions and the business plan live in one shared Google Drive folder.

3

Picture posts

PNG, 1080 x 1350

2

Short videos

MP4, vertical, 14 s

1

Captions

Ready to paste

1

Business plan

Web page + doc

Built by Mariana.Next: the show.

The store is live, the posts are made and the plan is written. The next step is showing the store to the cast.

Fan-made and inspired by the story. Not official merch. All designs are original art.